The LOOMIS Agency's Mike Sullivan Shares Insights on Triumph and Resilience in "DURABLE" Podcast
In a recent episode of the "DURABLE" podcast, hosted by Russel, Mike Sullivan, President & CEO of The LOOMIS Agency, a leading Dallas advertising agency, shares a compelling narrative of triumph over adversity and the resilient journey of his agency in the competitive advertising landscape.
An Advertising Agency Overcoming
The episode titled “Triumph Over Adversity” highlights the resilience of the LOOMIS Agency, particularly following the challenging period when they lost a major client, leading to the layoff of half of their staff. Sullivan’s candid recount of this experience and the subsequent recovery that led to winning the AdAge Small Agency of the Year award in 2016 is inspiring and insightful.
Tracing back to his entry into the LOOMIS advertising world in 2001, Mike Sullivan narrates the history of The LOOMIS Agency, founded in 1984. He shares fascinating anecdotes, including the agency's connection with recording artist Vanilla Ice, and credits his father for influencing his career path.
The podcast delves into the strategic aspects of building and transforming an agency. Sullivan discusses his partnership with Josh Whitaker to build the agency’s digital practice and the significant contributions of agency partner Julie Ondrusek as they’ve grown and scaled the enterprise. The challenges and transformative experiences during this phase are explored in detail.
Challenger Brands as Underdogs
A central theme of the conversation is the balance between caring for the business and its people. Sullivan draws on personal experiences and inspirations from successful entrepreneurs. He also promotes his book, "The Voice of the Underdog," and talks about what’s next for The LOOMIS Agency.
Listeners of the "DURABLE" podcast are treated to a sneak peek into Sullivan's upcoming projects, further cementing LOOMIS’s reputation as a resilient and innovative force in the advertising industry.
For more information about Mike Sullivan, The LOOMIS Agency, and their work in challenger branding, advertising, marketing, leadership, and culture, visit the LOOMIS website. Click here to listen to the podcast.
About The LOOMIS Agency
The LOOMIS Agency is a top Dallas advertising agency known for its expertise in digital, social, mobile, and user experience. As the country’s leading challenger brand advertising agency, LOOMIS is dedicated to driving success through innovative and resilient strategies.
