Standing out from the crowd is paramount in today's competitive healthcare landscape. The LOOMIS Agency, one of the leading advertising agencies in Dallas, has established itself as a trusted partner for healthcare organizations seeking to elevate their brand presence and engage with their target audiences effectively. Their recent success with the award-winning "Right Here" campaign for Texas Oncology exemplifies their expertise in crafting impactful marketing strategies that deliver tangible results.
The "Right Here" Campaign: A Resounding Success
Hired by Texas Oncology, a leading cancer care provider in Texas, The LOOMIS Agency created the "Right Here" brand campaign to highlight the company's key differentiator – having over 210 locations across the state, allowing patients to receive expert cancer treatment close to home without disrupting their lives and support systems.
The multi-channel campaign, which spanned TV, digital, print, outdoor, and social media platforms, effectively communicated this message, emphasizing that with Texas Oncology, patients don't have to travel far from their homes, families, and communities to access advanced cancer care from over 500 physicians.
The "Right Here" campaign was a resounding success, winning an impressive 12 awards at the 38th Annual Healthcare Advertising Awards, including the coveted Gold Award for "Total Advertising Campaign."
Driving Tangible Results in Healthcare Marketing
"LOOMIS is incredibly proud of the 'Right Here' campaign and its ability to connect with cancer patients and their families on an emotional level," said Mike Sullivan, CEO of The LOOMIS Agency. "The team's deep understanding of the healthcare industry and commitment to creating meaningful campaigns that truly resonate with audiences has been instrumental in the campaign's success."
Since the launch of the "Right Here" campaign, Texas Oncology has seen a year-over-year 44% increase in web visits and a 36% increase in new patient appointment requests (via form fill or phone call).
Expertise in Healthcare Marketing
The LOOMIS Agency specializes in defining and leveraging strategic advantages for national and regional challenger brands in the healthcare sector, aiming to help them stand out in a crowded market. Their ability to craft compelling narratives, leverage cutting-edge marketing techniques, and deliver measurable results has solidified their reputation as a trusted partner for healthcare organizations.
As the healthcare industry continues to evolve, The LOOMIS Agency remains at the forefront, combining strategic insights, creative excellence, and a deep understanding of the unique challenges and opportunities within the sector. Their commitment to delivering exceptional work has earned them a well-deserved reputation as a leader in healthcare marketing.
About The LOOMIS Agency
The LOOMIS Agency is the country’s leading challenger brand advertising and a well-known ad agency in Dallas, TX. For more about challenger branding, advertising, marketing, leadership, culture, and other inspirations that will drive your success, visit LOOMIS’s blog BARK! The Voice of the Underdog and catch up on all of their posts. Reach out or more about LOOMIS, or to discuss how we can help your company succeed.
